The name "Plat'Home OpenBlocks AX3" causes the imagebuilders "make info"
command to fail with:
bash: -c: line 0: syntax error near unexpected token `('
bash: -c: line 0: `echo; [...]'
Makefile:99: recipe for target '_call_info' failed
Properly escape single quotes to avoid breaking the echo commands.
Signed-off-by: Jo-Philipp Wich <jo@mein.io>